Poll: What drives change?Is it competition and the need to differentiate that drives change in packaging? Or is it adding value for the customer so you can command higher prices? Yes we know they are not mutually exclusive! But we’d really like to know which you think is the most important factor in packaging innovation

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What drives change?Is it competition and the need to differentiate that drives change in packaging? Or is it adding value for the customer so you can command higher prices? Yes we know they are not mutually exclusive! But we’d really like to know which you think is the most important factor in packaging innovation – so “don’t know” is not an option!

Need to differentiate/stand out from competition

Adding value to customers/quality enhancement

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Poll Details

Date Added: 7/20/2008
Category - Business
Website: www.thepackagingblog.com

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